不要再被“假吸收”误导了！ Don’t be fooled by fake absorption!

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由于从事护肤品行业，我平时会阅读大量的专业杂志和书籍；而为了更好地了解消费者，我也关注很多时尚杂志和论坛文章。我发现护肤达人们常常在讨论一个奇妙的单词——“吸收”。

我完全理解她们为什么这么在意“吸收”——没有人希望护肤品是浮在脸上的。而且，吸收得快会给人更有效果的感觉。但是，在这里我想要提醒各位JMMs：千万不要被“假吸收”的产品所误导了。什么意思呢？请接着往下看。

首先，真正的吸收是需要一些时间的，根据护肤品所含的成分不同，通常是1到2分钟，这个是科学事实。当然，通过一些先进的导入成分，吸收的速度和质量也可以被提高。但是如果你看到一些产品宣传上说可以被“快速吸收”，那么这时候你就要小心谨慎了。

市场上有一些护肤品用了很多简单的小花样来误导消费者。为了迎合消费者喜欢快速完全“吸收”的感觉，一些商家就在产品中添加更多的酒精或者快速挥发的成分。这样，当消费者使用时，这些成分就会在涂抹过程中挥发掉，造成吸收的假象。消费者以为是产品被吸收到了肌肤里面，但实际上，它们只是在空气中蒸发了。直白点说，消费者的钱也被蒸发掉了。

这种产品非但浪费了你的钱，对你的肌肤也是有害的。因为它们在从你的肌肤上蒸发的同时，也带走了你肌肤中本来存在的水分，也就是说，你的皮肤反而比使用产品之前更干了。那么如何鉴别这些产品呢？以下教你几个简单但是有效的方法。

最明显的“假吸收”产品是有一股强烈的酒精味道。但是因为这个实在太明显了，而且味道也不好闻，所以大部分这类产品使用了其他成分？而不是酒精。有一些产品闻起来没有酒精味，但是仍然像酒精一样蒸发的很快。这种情况下，你可以闻一下这些产品的香味是否很“刺鼻”，这里说的“刺鼻”是指这些香味在空气中流动得是不是很快，如果是也就说明他们挥发得快，也说明是“假吸收”产品…这个解释有点困难，但是如果你试一下，我想你会很简单地识别出。另外一个办法就是看产品是不是有股浓郁的香味。通常这个香味是用来掩盖这些容易挥发的“假吸收”成分的。

总的来说，吸收对于护肤品是重要的，但是真的吸收至少需要1到2分钟。通过一些先进的成分，吸收的速度和质量确实可以被提高。但是你一定要擦亮眼睛，不要被市场上“假吸收”的产品所误导了。不仅仅因为这些产品浪费你的钱，更重要的是，他们会伤害你宝贵的肌肤。

Thomas韦德荣

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Don’t be fooled by fake absorption!

Since I am involved in the skin care industry, I tend to read a lot of technical magazines and books, but in order to understand consumers, I also try to read fashion magazines and bbs’s (like this one) as often as I can. And one of the things that I often see skin care consumers discussing is this “magical” word, absorption.

I totally understand why consumers want this in their skincare. Nobody wants to feel as if they have a layer of something artificial on their skin. Plus, if a product seems to absorb quickly, the consumer will also think that this product will be more effective to improve their skin “deeply”. But one thing I want to remind all you JMMs about is to not be fooled by “fake absorption” products. What’s that? Let me explain.

First of all, real absorption usually takes a certain amount of time, usually one or two minutes depending on the other ingredients in the formula. That’s just the reality of skin science. Absorption can be speeded up and extended/improved in several ways using some advanced ingredients. But if you see products on the market claiming to “immediately absorb” into your skin, I would suggest you look at them very skeptically.

Some skin care products on the market use lots of simple technical tricks to fool consumers. Since the consumers are some crazy about looking for products that absorb quickly or completely, some skin care producers simply add more alcohol or other fast-evaporating ingredients into their products. As the consumer rubs the product into their skin, the rubbing action and the heat from their fingers and skin make these ingredients “disappear” quickly! The consumer thinks they were absorbed into their skin, but in fact, they just evaporated into the air. Or rather I should say, the consumer’s money just evaporated into the air!!!

In addition to being a waste of your money, these ingredients are also bad for your skin. As they evaporate from your skin, they encourage the evaporation of the normal water in your skin as well, so ultimately your skin is drier than it was before you applied the product. That’s really a reverse result! So how can you identify these types of products? Keep reading and I will tell you a simple but effective method.

The most obvious “fake absorption” products have a strong alcohol smell. But this is really too obvious and the smell is not attractive, so most of these products have other ingredients instead of alcohol. There are many ingredients that don’t smell like alcohol but still evaporate quickly in the same way that alcohol does. To identify these, you can smell the product and sense whether the fragrance feels very “aggressive” or not. By aggressive, I mean it will feel like it is moving through the air quickly...it is a bit hard to explain, but if you try it, I think you will easily be able to identify these products. One other trick to look out for are products with heavy fragrance. Often this fragrance is added to cover up the smell of these easily evaporated “fake absorption” ingredients.

To summarize, absorption is important for skin care products, but real absorption requires one or two minutes. Absorption can be speeded up and improved in several ways using advanced ingredients, but you need to be careful not to be fooled by “fake absorption” products on the market. Not only are these fast evaporating ingredients a total waste of your money, they are also not good for your skin!

Thomas

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(第1楼) 07-3-7 08:32